New Adventures in Food - Cheese Making
Hot Idea - Hot Bread Kitchen

Daze of Our Lives

So who gets to decide it's National Eat Your Vegetables Day, or International Pretzel Week?

You will never believe the number of emails I get, as a food blogger, asking me to promote this or that week, day or month.  Here's just a small sampling:

  • July was National Blueberry Month;
  • July 26th was National Coffee Milkshake Day;
  • May 25th was National Wine Day;
  • National S'mores Day was August 10th;
  • Apparently Oreo celebrated National Cheesecake Day on July 30th (I wonder if they celebrated with milk and cookies);
  • French Restaurant Week "returned" to NYC July 8th to 15th;
  • March was national nutrition month;
  • January was California Restaurant Month;
  • Sunday June 10th was National Tea Day and National Iced Tea Day for the makers of iced tea; and, of course,
  • April 2nd marked National Peanut Butter & Jelly day.

It seems that not a day goes by without someone, usually a marketing firm, trying to hype me, and you, on the idea that we should be celebrating yet another ersatz holiday.

Thankfully, you could cover off several in one swoop, by for instance having an organic peanut butter and blueberry jam sandwich made on a baguette, in New York in early July, and washing it down with an iced tea spritzer followed by S'mores for dessert.  OK, you might not be celebrating on exactly the right days, but it would free up your calendar for more important things like cleaning the grout in your shower.

Oh, and by the way, I hear September 9th is Grandparents' Day.  I hope my brother is enjoying celebrating two days in one.  Happy Birthday, Bro.

Now, if you'll excuse me, I have to go eat the Creamsicle I missed on August 14th.

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